With an estimated 100,000 new cases of breast cancer in women diagnosed each year, Location Blais chose to do something a bit unique to help raise awareness for breast cancer. The Quebec-based JLG dealer painted a JLG 450AJ lift pink to raise money by renting the pink boom lift, in which the proceeds will be donated to the Canadian Cancer Society.
Although the bold move coincides with the company’s 40th anniversary, the company owner says they have wanted to raise awareness for years after many of his family members were diagnosed with breast cancer.
Due to the location of the small town Rouyn-Noranda, where Location Blais is located, treatment and medical care aren’t always available to breast cancer patients. The local hospital simply doesn’t have the means to treat cancer patients, resulting in extended visits to non-local hospitals. This leads to hardships for those fighting breast cancer and their families.
Location Blais created the pink lift to encourage others to learn more about breast cancer and how it impacts families and communities. By raising awareness, the company hopes to accumulate the funds needed to add a radiation department to the local hospital, allowing patients to remain closer to home.
The construction company isn’t stopping with one piece of pink equipment to raise funds. In fact, they are planning to add 3 additional pieces of pink equipment by the summer of 2015. Location Blais is hoping their move to go pink will encourage other local companies to do the same.
Serge Blais, Jr., Location Blais owner, says he hopes the pink equipment will cause people to stop to ask questions, bringing awareness to breast cancer and their cause. In addition, he says it’s his way to give back to the community that has supported his company for the past 40 years by raising the funds needed to provide necessary services at the local hospital.